A Holistic Approach to Marketing
We offer services to support your entire marketing program, not just increase your ad spend. We want your marketing to grow in a stable and healthy way that doesn’t leave you reliant on a single method or platform.
Our Services
Marketing is incredibly simple in the macro, and impressively intricate on the micro. Our specialty is seeing the big picture and helping you build a strong foundation and ensure that each piece is serving its proper function. Whether or not you actually hire us for ANY work, we’d love to give you a free overview of what’s broken and give you a roadmap to getting more sales.
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Strategic Branding
Great marketing is built from the bottom up. We start with your “why,” lock in your strategy and identity, then layer on visual branding and the channels that get you found.
Strategic Branding
The heart of our success at Firesong Marketing comes from our unique approach to branding. Our P.R.A.G.M.A.T.I.C. Branding framework will help you identify the strategic direction of your company and the way that you should interact with your audience across all channels. Not sure this will help? Give us 15 minutes to show you.
Visual Branding
The consistent use of fonts, colors, logos, and design patterns can dramatically improve the quality of designs, the time it takes to create marketing assets, and the total revenue of a company. Proper visual branding is some of the lowest hanging fruit in all of marketing. Big brands spend millions to ensure good visual branding, but we can get you similar results in an hour with our experts and our proprietary software.
Logo Design
Consistency is the end-all of branding, but paradoxically, having more variations of your logo will help it appear more consistent. We can help you develop a logo that utilizes science and psychology to drive business and a logo kit with all of the variations you need.
Brand Bible Creation
In a 2016 survey of brand managers, companies reported that consistent branding increased revenue by an average of 23% (Demand Metric / Lucidpress, The Impact of Brand Consistency, 2016). Our brand bible process makes that consistency easy to maintain.
Web Design
We’ve spent 10 years actively testing and studying what makes the difference between a pretty digital paper-weight and a website that actually makes money for your business. We build websites that are designed to help visitors take the actions that lead to you making money and getting sales. Being pretty is just a bonus.
Social Media Management
Very few businesses know how to use modern social platforms to their fullest potential. We spend hours every day studying the latest social media trends and best practices so we can bring results on the platform best suited for you and your brand.
Search Engine Optimization
When people are actively looking for products and services like yours, what would they type into Google? We help you show up for those searches.
Direct Outreach Services
Direct outreach means any type of marketing where you are having 1-on-1 conversations with potential customers. Email, SMS, Cold Calling, Door Knocking, are all members of this category. We’re ready to help you implement any of these strategies, and to help you identify exactly how direct outreach should fit into your overall marketing strategy.
Cold Call Campaign Management
There are few methods of marketing more proven than the art of cold-calling. Many businesses have abandoned it for newer channels, which leaves room for companies that do it well. Let us show you how we can generate massive revenue using well-trained U.S. agents.
Email Marketing
Another highly proven marketing medium neglected by most advertisers. We can help you score some of this low-hanging fruit and help you tap into the value that is already in your pipeline.
Content Marketing Services
Since the advent of social media, content marketing has consistently been one of the highest ROI forms of marketing available. Content is an effective way to distribute branding, build authority, and win customer trust. We’re ready to produce content on your behalf or to consult you on which content you should be generating for your business.
Social Media Management
In any given industry, on any modern social media platform, there are millions of dollars worth of business waiting to be captured. We’ll help you navigate the social landscape to produce the content that will yield growth and drive revenue.
Authority Marketing
Become the leading expert in your industry using our proven social media frameworks. We’ll help you generate content ideas and then work with you to polish scripts and create and distribute content that establishes you as an industry expert.
Advertising Management Services
Advertising simply means purchasing attention and redirecting it to the products and services you sell. It’s a simple practice with unlimited potential. We’re ready to help you explore that potential for your own business.
Google/PPC Ads Management
Predictably reach customers when they are looking for your specific product or service. We use strong copy and solid landing pages to keep your cost per lead under control.
Social Ads Management
The bread and butter of most ad agencies. It’s one of the most popular approaches to advertising today and not without reason. We’ll help you use superior messaging and branding to stand out from the crowd and win business.
Billboard Advertising
One thing we’ve learned in marketing and in business is to never bet against the tried and true. There is massive opportunity in using old school marketing methods in modern and innovative ways.
Radio Advertising
It’s not 1980 anymore, but it turns out that radio is still an incredibly effective advertising medium. We can utilize best practices from modern advertising to crush it in the old school radio world.
Affiliate Management Services
One of the lowest investment forms of marketing is affiliate and referral marketing. We can leverage other people’s time, initiative, and creativity to reach people in new and effective ways without hiring an entire creative team.
Affiliate Program Setup
From the strategy to the technical setup, we’re ready to help you and your affiliates win. We can setup your offer and then create systems and trainings to maximize the chances of your program’s success.
Reputation and Review Management
Your reputation and online reviews have far reaching effects. Don’t leave your online reputation to chance. Let’s get you setup to dominate search results and win customer’s trust with massive numbers of 5-star reviews and systems so you can catch negative feedback before it becomes public.
Commission Based Rep Placement
We’re building a comprehensive network of independent advertisers looking to promote offers just like yours. After we’ve designed a quality affiliate program, we can plug eager and educated affiliate marketers into your offer and start bringing results.
Referral Partner Acquisition
We’ll help you identify the strategic partners you can use to supercharge growth. Building connections with people who share the same audience at different stages of their journey or with symbiotic services can mean significant help for both you and them.
How To Get Started
Free Consultation
Sit down with us and we’ll analyze your entire business, marketing messages, and industry to determine how best to resonate with your customers.
Schedule A CallTry Our Educational Resources
Not ready to hire help but still interested in leveling up your branding and marketing? Try our relevant trainings and resources from our resource library.
More DetailsNot Sure Where to Start? Schedule a Free Consultation
Schedule a free consultation with our expert team to discuss your business needs and goals. We’ll provide you with valuable insights and a clear path forward, tailored specifically for your company.